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I agree so much. and Timothee's answer was well articulated indeed. I just wrote myself an answer to 'sustainable commerce' and I think you might dig it: https://open.substack.com/pub/objet/p/telling-the-truth-about-sustainable?r=2cys&utm_campaign=post&utm_medium=web

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Thanks for your comment, Kev! Your substack is fascinating. I love the concept of 'virtue of enoughness'. And thank you for all the intriguing links in there that I'll be digging into!

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thanks for your kind words, that means a lot 🙏

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Overproduction is inevitably waste. Agree with everything in this Ruth!

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Thank you so much Tiffanie, I loved your latest newsletter too. A reckoning is coming!

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